mallika srivastava

Employment

• Narsee Monjee Institute of Management Studies University - Bangalore Campus Associate Professor
  2019 - Present
• Symbiosis International University Symbiosis Institute of Business Management Bengaluru Assistant Professor
  2017 - 2019
• Symbiosis International University Symbiosis Institute of Business Management Assistant Professor
  2011 - 2017

Education

• University of Allahabad PhD
  2003 - 2007

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Rural Sales Force Retention: Dilemma of Accurate Adhesives
  Asian Journal of Management Cases 2026 DOI: 10.1177/09728201231159719
  +Save
• How Social Media Marketing Impacts Relationship Quality for Masstige Brands
  Journal of Relationship Marketing 2026 DOI: 10.1080/15332667.2025.2509035
  +Save
• Driving customer brand engagement through augmented reality-induced influencer content among Gen Z: The moderating role of credibility
  Journal of Global Fashion Marketing 2025 DOI: 10.1080/20932685.2024.2441768
  +Save
• Exploring Xenocentrism in India: A Study on Millennials
  Journal of International Consumer Marketing 2025 DOI: 10.1080/08961530.2024.2417420
  +Save
• Augmented Reality: New Future of Social Media Influencer Marketing
  Vision: The Journal of Business Perspective 2023 DOI: 10.1177/09722629221147124
  +Save