RK
Rakesh Kumar
Motilal Nehru National Institute of Technology, University of Lucknow, Madan Mohan Malaviya University of Technology
0000-0003-3787-488X
Employment
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Motilal Nehru National Institute of Technology Assistant Professor2019 - Present
Education
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University of Lucknow PhD2011 - 2016
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Madan Mohan Malaviya University of Technology MBA2005 - 2007
Projects & Funding
Projects & funding information is unavailable.
Publications (25)
- Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation Save
- Investigating the Impact of the Entrepreneurial Passion on Entrepreneurial Intentions: A Parallel Mediation Approach Save
- Assessing the Impact of Perceived Corporate Social Responsibility Activities on Customer Value: Examining the Role of Brand Attitude and Customer–Company Identification Save
- Impact of Perceived CSR Activities on Brand Trust and Customer Loyalty: Mediating Role of Self-Brand Connection and Brand Attitude Save
- Modelling the role of perceived marketplace influence and moral norms in organic food consumption: a moderated mediation approach Save
- Social Media Marketing Activities, Brand Community Engagement and Brand Loyalty: Modelling the Role of Self-brand Congruency with Moderated Mediation Approach Save
- How Social Media Marketing Enhances Brand Communities Engagement: Developing an Integrated Model Using S-O-R Paradigm Save
- Venturing into a New Business: Do Selfefficacy and Risk-taking Propensity Help? Save
- A theory-based approach to model entrepreneurial intentions: exploring the role of creativity, proactive personality and passion Save
- Modeling Environmentally Conscious Purchase Behavior: Examining the Role of Ethical Obligation and Green Self-Identity Save