Aarushi Jain

Employment

• Indian Institute of Management Indore PhD Student

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (2)

• Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-10-2023-0555
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• Mining the truth: A text mining approach to understanding perceived deceptive counterfeits and online ratings
  Journal of Retailing and Consumer Services 2025 DOI: 10.1016/j.jretconser.2024.104149
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