RD
Rohita Dwivedi
Prin. L. N. Welingkar Institute of Management Development and Research, SVKM’s NMIMS Deemed to be University
Employment
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Prin. L. N. Welingkar Institute of Management Development and Research Associate Professor2022 - Present
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SVKM’s NMIMS Deemed to be University Assistant Professor2021 - 2022
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Prin. L. N. Welingkar Institute of Management Development and Research Assistant Professor2015 - 2021
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (8)
- Banking in the metaverse: a new frontier for financial institutions Save
- Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse Save
- “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy Save
- Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model Save
- Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy Save
- The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation Save
- Group behavior in social media: Antecedents of initial trust formation Save
- Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust Save