Ritu Srivastava

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Publications (29)

• How Nouns and Verbs Shape Brand Perceptions Across Generational Cohorts: The Brand Linguistic Action Framework
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70209
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• Business model transition towards carbon-neutrality in automotive ancillaries – An emerging market perspective from India
  Sustainable Futures 2025 DOI: 10.1016/j.sftr.2025.100481
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• Demystifying the Engagement Process: A BoP Perspective Toward Social Media Engagement
  Journal of International Consumer Marketing 2024 DOI: 10.1080/08961530.2023.2169216
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• Exploring the role of augmented reality as a new brand advocate
  Journal of Consumer Behaviour 2024 DOI: 10.1002/cb.2227
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• Impact of Digital Competence on Employees’ Flourishing Through Basic Psychological Needs Satisfaction
  Journal of Computer Information Systems 2024 DOI: 10.1080/08874417.2023.2176948
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• Insurance in the Industry 4.0 environment: A literature review, synthesis, and research agenda
  Australian Journal of Management 2024 DOI: 10.1177/03128962221132458
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• Research on Social Enterprises from an Emerging Economy—Systematic Literature Review and Future Research Directions
  Journal of Social Entrepreneurship 2024 DOI: 10.1080/19420676.2021.1974926
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• The Role of Perceived Risk in Engaging Customer and Employees for Value Creation in Services
  Vision 2024 DOI: 10.1177/09722629211022516
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• The antecedents, drivers and outcomes of employee family incivility in the workplace: A systematic review and future research avenues
  Acta Psychologica 2024 DOI: 10.1016/j.actpsy.2024.104348
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• Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing
  Information and Management 2024 DOI: 10.1016/j.im.2023.103910
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