0000-0003-3856-1607 About
Dr. Sher Singh Yadav is currently working as an Assistant Professor in Marketing at Pandit Deendayal Energy University, India. He is a Post-Doctoral in Strategic Marketing from MICA, with a Ph.D. in Marketing from the Rajiv Gandhi Institute of Petroleum Technology, Jais, Uttar Pradesh, India. His research focuses on digital marketing, consumer behaviour, circular economy, sustainable consumption, and information systems. He has published in reputed journals listed in ABDC A, Q1 and ABS and serves as a reviewer for several ABDC A category journals. He holds an MBA and a B.Tech degree from Babasaheb Bhimrao Ambedkar University, Lucknow, India.
Employment
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Pandit Deendayal Petroleum University Assistant Professor2024 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (9)
- From attitudes to actions – decoding the drivers of sustainable apparel consumption using PLS-SEM and NCA Save
- Unveiling sustainable electric appliances: a topic modeling perspective on research perception Save
- Factors influencing the purchase intention of ethanol blended fuel in India: a sustainable cities perspective Save
- Driving sustainable consumption of energy-saving appliances: an in-depth qualitative text analysis of consumer perceptions Save
- Influence of religious value and minimalism on repurchase intention of sustainable fashion: A combined PLS-SEM and NCA approach Save
- Consumers’ purchase intention of private labels: The case of e‐retailers Save
- Investigating Emerging Trends in Sustainable Fashion Research: Topics, Challenges, Strategies, and Future Directions Save
- Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour Save
- Modeling and Numerical Analysis of Compressor less Solar Refrigerator Save