Saurabh Bharti

About

Saurabh Bharti, hailing from Himachal Pradesh, India. At present working as an assistant professor (senior scale) in the Department of Front Office at Welcomgroup Graduate School of Hotel Administration, Manipal Academy of Higher Education, India. With over 17 years of experience in hospitality and academics, he specializes in front office operations and event management, tourism studies, and training, curriculum design, and development. He holds bachelor's and master's degrees in airlines, tourism, and hospitality management and is pursuing a Ph.D. in Sustainable Tourism Development. An active researcher and author, mentor, and trainer published numerous papers, books, and articles. He regularly participates in seminars, conferences, and training programs worldwide, contributing significantly to academic and industry advancements in tourism and hospitality.

Employment

• Manipal Academy of Higher Education Assistant Professor - Senior Scale
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Is Influencer Marketing More than Persuasion? A SOR-Based Review of the Indian Consumer Mindset
  Journal of Theoretical and Applied Electronic Commerce Research 2026 DOI: 10.3390/jtaer21080267
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• A Framework for Smart Innovations in Islamic Pilgrimage: Utilizing AI and IoT within the Context of Halal Tourism
  Halal Tourism and Artificial Intelligence New Approaches for a New Generation 2026
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• Assessing the Macroeconomic Determinants of International Tourist Arrival in India: An ARDL Bounds Testing Approach [version 1; peer review: 1 approved, 1 approved with reservations]
  2025 DOI: 10.12688/f1000research.170280.1
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• Does Corporate Social Responsibility Influence Customer Loyalty? Insights from the Hotel Industry [version 1; peer review: 3 approved, 1 approved with reservations]
  2025 DOI: 10.12688/f1000research.169211.1
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• Preserving Authenticity and Heritage: Culture of Bandel Cheese
  Gastronomic Tourism Discovering the World through Culinary Journeys 2025
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• Gen Z’s Influence on Tourism and Hospitality Practices in the Context of Cultural Persistence and Revival
  2025 DOI: 10.2991/978-94-6463-799-1_5
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• Role of AI and Social Media in Tourism Destination Marketing and Crisis Management
  2025 DOI: 10.2991/978-94-6463-799-1_26
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• Himachal Pradesh's changing rural tourism industry: Obstacles to local sustainability
  Examining Tourist Behaviors and Community Involvement in Destination Rejuvenation 2024 DOI: 10.4018/979-8-3693-6819-0.ch017
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