0000-0003-3934-601X About
Dedicated Research Scholar with a good academic background in Economics and Business Administration, specializing in Financial Markets. My research focuses on the behavioural intricacies guiding retail investors' financial decisions, further focusing on the role AI plays in this context. Qualified with UGC NET JRF in Management. Engaged as Ph.D. (full time) (SRF) scholar at Amity University, Noida. Passionate about contributing to academic excellence and fostering an interactive learning environment as an Assistant Professor.
Employment
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Amity University Asst. Professor2024 - Present
Education
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Amity University Ph.D. in Management2020 - 2024
Projects & Funding
Projects & funding information is unavailable.
Publications (11)
- Influencing sustainable personal care choices: role of marketing tools with perceived consumer effectiveness as moderator Save
- Digital transformation and small and medium-sized enterprise (SME) performance: a multi-technology model of value creation and entrepreneurial orientation Save
- ESG consciousness in mutual fund advisory: examining attitudes, intentions, and moderating role of fund fundamentals and herding bias Save
- ESG Consciousness in Mutual Fund Advisory: Examining Attitudes, Intentions, and Moderating role of Fund Fundamentals and Herding Bias Save
- Incidence of speculations in equity return: evidence from Indian share market Save
- Z-score and logistic model-based default probability prediction in India’s manufacturing sector for economic growth insights Save
- EXPLORING THE IMPACT OF ELIMINATE-REDUCE-RAISE-CREATE FRAMEWORK ON CONSUMER BEHAVIOURAL ACCEPTANCE OF NEW FINANCIAL PRODUCTS Save
- An Analytical Framework for Assessing Equity Investor Preferences in Green Technology Shares Save
- LINKING ESG-INVESTING CONSCIOUSNESS, BEHAVIORAL BIASES, AND RISK-PERCEPTION: SCALE VALIDATION WITH SPECIFICS OF INDIAN RETAIL INVESTORS Save
- Role of Employees’ Social Media Stories in Employer Branding: A Qualitative Study Save