Neena Sondhi

Employment

• International Management Institute - New Delhi Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Advancing the Value Co-Creation Framework: Integrating Firm Innovativeness, Brand Engagement, and Customer Loyalty
  Journal of Global Marketing 2026 DOI: 10.1080/08911762.2026.2635507
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• Identifying Value Co-creating Customer Segments and Their Loyalty Patterns in the Automotive Market: A Cluster Analysis Approach
  Global Business Review 2026 DOI: 10.1177/09721509251411099
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• The role of consumer attitude and attachment in determining the effect of advertiser credibility on brand loyalty
  Asia Pacific Journal of Marketing and Logistics 2025 DOI: 10.1108/APJML-02-2024-0246
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• Toward a measure of brand pride: scale development and validation
  Journal of Brand Management 2024 DOI: 10.1057/s41262-023-00350-9
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• Preventive healthcare behavior: A hybrid systematic literature review (1998–2023)
  International Journal of Consumer Studies 2024 DOI: 10.1111/ijcs.13000
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• Socio-Demographic and Loyalty Assessment of Brand Proud Consumers: A Segmentation Study
  Journal of International Consumer Marketing 2024 DOI: 10.1080/08961530.2023.2195692
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• Internet addiction as a multi-dimensional concept and its relationship with well-being: evidence from PLS-SEM and IPMA analysis
  Behaviour & Information Technology 2023 DOI: 10.1080/0144929X.2022.2148559
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• Profiling the online premium brand consumers based on their fashion orientation
  Asia Pacific Journal of Marketing and Logistics 2023 DOI: 10.1108/APJML-07-2021-0492
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• Online versus offline: preferred retail choice for premium brand purchase
  International Journal of Retail & Distribution Management 2021 DOI: 10.1108/IJRDM-05-2020-0181
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