DR ARBUDA SHARMA

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Publications (10)

• Engagement and Learning Through a WTO Simulation in the International Business Classroom
  Journal of International Business Education 2025
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• Flexibility in the WTO: Navigating the Dynamics of Multilateralism Using Grounded Theory
  Global Journal of Flexible Systems Management 2024 DOI: 10.1007/s40171-024-00413-z
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• Marketing sustainable tourism and its policies through community engagement- An Indian context
  International Review on Public and Nonprofit Marketing 2024 DOI: 10.1007/s12208-023-00389-z
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• Case evidenced total interpretive structural modelling of service – network disintegration in Indian telecommunication sector
  Journal of Information Technology Case and Application Research 2024 DOI: 10.1080/15228053.2023.2300212
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• Exploring Success Factors for New Product Selling in Fast - Moving Consumer Goods
  Indian Journal of Marketing 2023 DOI: 10.17010/ijom/2023/v53/i3/172653
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• Brand identity and culture interaction in the Indian context: a grounded approach
  Journal of Advances in Management Research 2022 DOI: 10.1108/jamr-12-2020-0361
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• Geo-economic Perspectives in the Global Environment
  Taylor and Francis 2022
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• Apparel Consumption and Embodied Experiences of Gay Men and Transgender Women in India: Variety and Ambivalence, Fit Issues, LGBT-Fashion Brands, and Affordability
  Journal of Homosexuality 2021 DOI: 10.1080/00918369.2019.1698914
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• BD Sharma consulting pvt. Ltd: persevering in the face of difficulty
  The Case Centre 2016
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• Marketing Flexibility Interaction Matrix and Consumer Clusters Preference Criteria in Telecommunication Sector
  Global Journal of Flexible Systems Management 2015 DOI: 10.1007/s40171-015-0101-5
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