Infas Malik

About

Infas Malik is a research scholar in the Department of Commerce at the Delhi School of Economics, University of Delhi, India. He holds a degree in Commerce and his research interests encompass marketing, brand management, emerging marketing trends, mass prestige marketing, and green marketing.

Employment

• University of Delhi

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• The role of dark personality traits in masstige fashion consumption: evidence from an emerging market
  Asia-Pacific Journal of Business Administration 2026 DOI: 10.1108/APJBA-01-2026-0016
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• Consumers’ Ethical Beliefs and Dark Traits: Their Influence on Masstige Perception and Brand Evangelism in an Emerging Market
  Review of Marketing Science 2025 DOI: 10.1515/roms-2025-0040
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• How Do Masstige Marketing and Country of Origin Impact Consumers in an Emerging Market ? An Investigation
  Indian Journal of Marketing 2024 DOI: 10.17010/ijom/2024/v54/i11/174629
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