MU

MAKARAND UPADHYAYA

Also known as: DR.MAKARAND UPADHYAYA

NMIMS, University of Bahrain, University of Rajasthan

ORCID iD 0000-0003-4026-3801
Follow

About

THE primary areas of research fall within the domains of Consumer behavior: Choice, Justification, Emotion, and Giving. His developing area of expertise involves the psychological aspects of---time, money, and happiness connection to satisfaction and Loyalty. In another stream of research, a great deal work explores the role of Strategic Board-Room Leadership. Received ‘Faculty Distinguished Scholarship Award’ in fall 2007 from Research Council, His scholarship is growing with publications in leading journals. Professor Upadhyaya’s research addresses questions that help CEO's and CMO's measure the effectiveness of their successful consumer behavior strategies, and improve the efficiency of their decision making.
is the Head of Department for Marketing at the College and teaches graduate marketing courses: consumer behavior, marketing management, Internet marketing, global marketing, and Market Research. Professor Upadhyaya brings excellence and innovation into the classroom through Point style of instruction in both on-site and on-Blackboard, and eCollege (ClassLivePro). Prior to receiving his doctoral studies from in India, (Marketing).Dr. Upadhyaya had worked
national and international universities.
Dr. Upadhyaya’s primary areas of research fall within the domains of Consumer behavior: Choice, Justification, Emotion, and Giving. His developing area of expertise time, money, and happiness---including its connection to Satisfaction and Loyalty. In another stream of research, a great deal of his Room Leadership. Dr. Upadhyaya has 2007 from Research Council, His scholarship is growing with publications in leading journals. Professor Upadhyaya’s research addresses questions that help CEO's and CMO's measure the effectiveness of their successful consumer behavior strategies, and improve the College of Business and teaches graduate marketing courses: consumer behavior, marketing management, Internet marketing, global marketing, and Market Research. Professor Upadhyaya brings excellence and innovation into the classroom through his Case-line classes using-Blackboard, and eCollege (ClassLivePro).
He is the author of the following books:
• Marketing Lessons : A Case Study Approach
• Leadership: Find Your Way to Lead
• Public-Private-Partnership (PPP) and Economic Development: Theory and Recent Experiences
• Marketing Management: Concepts, Theories and Practice
• Marketing Strategies and Management: Sector Analysis
• Media Planning: Impact of Tv Advertisements on Children

Employment

  • NMIMS Associate Professor
    2025 - Present
  • University of Bahrain ASSOCIATE PROFESSOR
    2015 - 2026

Education

  • University of Rajasthan Phd
    2005 - 2009

Projects & Funding

Projects & funding information is unavailable.

Publications (128)