Employment
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Yenepoya (Deemed to Be University) Assistant Professor2024 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (56)
- Virtual try-on for sustainable fashion retail: mitigating return waste through consumer decision accuracy under privacy concerns Save
- When engagement becomes numbness: how hedonic content design shapes digital brand engagement in subscription platforms Save
- Overcoming the Debt Trap: The Role of Islamic Financial Literacy in Effective Debt Management Save
- Measuring Women’s Contribution: A Bibliometric Insight on Productivity Pattern Save
- Game Based Learning Enhance Resilience against Digital Financial Frauds? Investigating the Role of Digital Financial Literacy and Self-Efficacy Save
- Optimal or Overload? Immersive Gamification and Co-Creation Effects on Sustained Brand Behavior in Sports & Fitness Brands: A Mixed-Method Approach Save
- Can you smell what AI is advising? Human, machine, or both: A comparative experimental study on financial advice Save
- From literacy to practice: enhancing EMR use through digital confidence and organizational support in healthcare staff Save
- How fairness and emotional comfort drive workflow efficiency: a mediated-moderated model in healthcare settings Save
- Tap to trust: a scale for understanding iGen's FinTech adoption Save