Anjali Pathania

Employment

• Central University of Jammu Assistant Professor

Education

• University of Jammu MBA
• University of Jammu Bachelors of Engineering (Computer Science)

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Exploring the interplay between experiential and material product purchases on consumer behavior: a meta-analytic investigation
  Journal of Marketing Theory and Practice 2026 DOI: 10.1080/10696679.2024.2433532
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• Digital footprints: how internet reviews influence herding in consumers’ technology adoption decisions
  Internet Research 2025 DOI: 10.1108/INTR-02-2024-0286
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• Word of mouse! What drives consumer voluntarism to write online reviews?
  Journal of Marketing Communications 2025 DOI: 10.1080/13527266.2023.2230482
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• Augmented reality in marketing: a close look at the current landscape and future possibilities
  Marketing Intelligence & Planning 2024 DOI: 10.1108/MIP-04-2023-0180
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• Examining the context‐specific reasons and adoption of artificial intelligence‐based voice assistants: A behavioural reasoning theory approach
  International Journal of Consumer Studies 2023 DOI: 10.1111/ijcs.12963
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• Reading between the lines: untwining online user-generated content using sentiment analysis
  Journal of Research in Interactive Marketing 2021 DOI: 10.1108/JRIM-03-2020-0045
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