Sampa Anupurba Pahi

Employment

• Institute of Rural Management Anand Assistant Professor
  2024 - Present

Education

• XLRI FPM
  2020 - 2024

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism
  Psychology & Marketing 2026 DOI: 10.1002/mar.70212
  +Save
• How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping
  Journal of Brand Management 2024 DOI: 10.1057/s41262-024-00363-y
  +Save
• Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
  Psychology & Marketing 2022 DOI: 10.1002/mar.21749
  +Save