Lokesh Arora

Employment

• Dr. D.Y. Patil Vidyapeeth, Pune HOD Marketing
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Navigating the interplay between digital innovation and digital entrepreneurship: a systematic literature review and research agenda
  European Journal of Innovation Management 2025 DOI: 10.1108/EJIM-04-2024-0502
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• Measuring social media impact on Impulse Buying Behavior
  Cogent Business & Management 2023 DOI: 10.1080/23311975.2023.2262371
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• Understanding and managing customer engagement through social customer relationship management
  Journal of Decision Systems 2021 DOI: 10.1080/12460125.2021.1881272
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• Social customer relationship management: A literature review
  Eurasian Journal of Analytical Chemistry 2018
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