DT
Dr. Vivek Singh Tomar
Symbiosis Institute of Business Management, Institute of Management Technology Centre for Distance Learning, Amity University, Jiwaji University, Amity Business School
Employment
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Symbiosis Institute of Business Management Associate Professor2026 - Present
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Institute of Management Technology Centre for Distance Learning Asst. Professor2020 - 2026
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Amity Business School Asst. Professor2007 - 2020
Education
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Amity University PhD (Management)2016 - 2019
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Jiwaji University MBA (Marketing)1998 - 2000
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Makhanlal Chaturvedi National University of Journalism and Communication PGDCA1998 - 1999
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Devi Ahilya Vishwavidyalaya BSc [Hons.] (Computer Science)1995 - 1998
Projects & Funding
Projects & funding information is unavailable.
Publications (20)
- Does Greenwashing Build Green Brand Associations? Evidence from the Indian Packaged Food Market Save
- Impulsive Buying Among Youth : A Dominating Component of Compulsive Buying Behavior Save
- No Rules Rules: Netflix and the Culture of Reinvention Save
- Moderating Role of Brand Trust on Offline vs Online Shoppers and its Impact on Cognitive Dissonance Save
- Brand equity analysis: A case of selected firms in Indian fibre cement sheets industry Save
- Internet Usage and Its Impact on Perception towards Online Shopping Save
- Perceived Benefits of Online Shopping : Scale Modification and Validation Save
- RISK PERCEPTION IN ONLINE SHOPPING: AN EMPIRICAL INVESTIGATION Save
- Lifestyle Segments of Online Shoppers based on Online Activities, Interests and Opinions Save
- Perceived benefits of online shopping: Cognitive and conative influences Save