0000-0003-4218-8331 Employment
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Publications (16)
- Harnessing the power of Gen Al innovations for knowledge asset creation in education: a strategic response to VUCA and sustainability Save
- Customer resistance toward food delivery apps: an in-depth inductive investigation Save
- Beyond attention spans: Cognitive lock-in and awe experiences in short-video advertising among informavores Save
- Exploring the neuropsychological model for short video usage: A mixed method investigation for commercialization Save
- Metaverse a commercial bliss for recreational tourism? A multistage mixed-method investigation Save
- Exploring managerial practices for advancing sustainable green apparel consumption: an inductive inquiry Save
- Positing metaverse as a superior technological tool for societal transformation by building sustainable value portfolio Save
- Impact of Gen-AI chatbots on consumer services experiences and behaviors: Focusing on the sensation of awe and usage intentions through a cybernetic lens Save
- Empowering the digital revolution in teaching: merging TAM with social cognitive theory Save
- Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products Save