Shivani Saini

Employment

• MDI

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (13)

• Optimization of Electric Vehicles Charging Stations in Urban Areas: A Huff Model and Genetic Algorithm Study of Chandigarh, India
  International Insurance Law Review 2025
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• Stock market responses to luxury brand marketing initiatives: An event study approach
  Accountancy Business and the Public Interest 2025
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• Customer experience and sustainability in social, environmental and economic contexts
  International Journal of Innovation Science 2025 DOI: 10.1108/ijis-03-2024-0054
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• Understanding brand perception in the AI era: A ZMET-based study on sustainability, digitalization, and customer experience
  Advances in Consumer Research 2025
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• A Link Between Attitudinal and Behavioral Loyalty of Service Customers
  Business Perspectives and Research 2020 DOI: 10.1177/2278533719887452
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• Managing Consumer Loyalty
  International Journal of Asian Business and Information Management 2020 DOI: 10.4018/ijabim.2020010102
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• Drivers of Consumer Loyalty in the Wellness Sector
  Innovative Management and Business Practices in Asia 2020 DOI: 10.4018/978-1-7998-1566-2.ch005
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• Revolutionizing Business Marketing through Experience Mix: Designing and Managing the Perfect Customer Experiences
  Notion Press 2020
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• Cultivating Emotional Branding Through Customer Experience Management
  Brand Culture and Identity 2019 DOI: 10.4018/978-1-5225-7116-2.ch072
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• Relationship between consumer acquisition efforts and consumer loyalty
  Kelaniya Journal of Management 2016 DOI: 10.4038/kjm.v5i1.7503
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