Anoop K Saxena

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Publications (3)

• A Study On The Influence And Impact Of Advertising To Consumer Purchase Behaviour In Rural Areas Of India
  Academy of Strategic Management Journal 2021
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• Creating electronic word of mouth credibility through social networking sites and determining its impact on brand image and online purchase intentions in India
  Journal of Theoretical and Applied Electronic Commerce Research 2021 DOI: 10.3390/jtaer16040057
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• Innovation, creativity, entrepreneurship management: An analytical approach
  Handbook of Research on Future Opportunities for Technology Management Education 2021 DOI: 10.4018/978-1-7998-8327-2.ch019
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