A. B. Mishra

Employment

• International Institute of Management Studies, (IIMS Pune), SaiBalaji Education Society Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (58)

• Phygital Onboarding and Institutional Choice: A Thematic Study of Generation Z’s Perceptions in Postgraduate Management Education
  Minnesota Journal of Business Law and Entrepreneurship 2026 DOI: 10.52783/mjble.507
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• GLOBALIZATION AND ITS DISCONTENTS: A COMPARATIVE SOCIAL SCIENCE PERSPECTIVE ON CULTURAL HOMOGENIZATION AND LOCAL RESISTANCE
  2026 DOI: 10.6084/m9.figshare.31572985
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• AI-Driven Sustainable Personalized Marketing, Consumer Engagement, and Purchase Intention among Gen Z
  International Journal of International Institute of Management Studies 2026 DOI: 10.67005/ijiims.vol.5.issue.01w.001
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• Café Goodluck Pune: Can Heritage Survive Modernization?
  International Journal of International Institute of Management Studies 2026 DOI: 10.67005/ijiims.vol.5.issue.01w.011
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• Effect of Green Marketing on Brand Loyalty
  International Journal of International Institute of Management Studies 2026 DOI: 10.67005/ijiims.vol.5.issue.01w.007
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• Impact of Greenwash Advertising on Brand Credibility among Young Consumers
  International Journal of International Institute of Management Studies 2026 DOI: 10.67005/ijiims.vol.5.issue.01w.018
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• Role of FMCG Companies in Promoting Sustainable Consumption
  International Journal of International Institute of Management Studies 2026 DOI: 10.67005/ijiims.vol.5.issue.01w.010
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• Sustainable Business and Management Practices: A Multidisciplinary Perspective
  International Journal of International Institute of Management Studies 2026 DOI: 10.67005/ijiims.vol.5.issue.01w.006
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• The Green Alpha: The Investment Perspective of Gen Z and Their Commitment to Sustainable Innovation
  International Journal of International Institute of Management Studies 2026 DOI: 10.67005/ijiims.vol.5.issue.01w.022
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• Gen Z Consumer Engagement Through Sustainable Personalized Marketing
  Advances in Consumer Research 2026
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