Dr. Mahendra Kumar Shukla

Employment

• NALSAR University of LAW Assistant Professor
  2014 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• Gender and Proximity Marketing : Concept, Antecedents, and Effects
  Indian Journal of Marketing 2025 DOI: 10.17010/ijom/2025/v55/i10/175613
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• Aligning vision and mission to assurance of learning for a new programme in management
  Learning and Teaching 2025 DOI: 10.3167/latiss.2025.180105
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• Examining the impact of relational benefits on continuance intention of PBS services: mediating roles of user satisfaction and engagement
  Asia-Pacific Journal of Business Administration 2022 DOI: 10.1108/APJBA-03-2021-0123
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• E-career canvas for individuals’ initiative and MBA graduate employability: an exploratory study
  Quality Assurance in Education 2022 DOI: 10.1108/qae-06-2021-0098
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• Diversity and Equality Management System and Perceived Organisational Performance: A Mediating Role of Organisational Citizenship Behaviour
  Business Perspectives and Research 2021 DOI: 10.1177/2278533720963515
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• Design Thinking and Startup Incubators: Towards a Co-Creation Model for Humanizing the New Product Development Process
  Rutgers Business Review 2021
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• Linking Relational Benefits and Customer Loyalty: The Mediating Role of Customer Intimacy
  Services Marketing Quarterly 2020 DOI: 10.1080/15332969.2020.1830635
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• Creating a participative global workplace: A DEMS based approach
  Strategic Direction 2020 DOI: 10.1108/SD-08-2019-0165
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• Design thinking and startup incubators: Towards a co-creation model for humanizing the new product development process
  Rutgers Business Review 2020
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• Managing Customer Relations in a Modern Business Environment: Towards an Ecosystem-Based Sustainable CRM Model
  Journal of Relationship Marketing 2019 DOI: 10.1080/15332667.2018.1534057
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