0000-0003-4455-4278 Employment
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Indian Institute of Technology Madras Associate Professor
Education
Education history is unavailable.
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Publications (16)
- How do you handle double-deviation complaints on social media? The role of double service recovery strategies Save
- Can business school ranking method be improved? a novel method of multi-criteria decision-making, employing inputs from management theories Save
- Social media: Fueling small talks in B2B sales conversations for performance gains Save
- Should e-returns services be “one-size-fits-all” for consumers? Segmentation using return policy promises and constraints Save
- Adaptive selling, anxiety and emotional exhaustion among salespeople Save
- Dimensions of e-return service quality: conceptual refinement and directions for measurement Save
- Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses Save
- The Burden of Double Deviation in Services: A Systematic Review and Research Agenda Save
- Barriers to service recovery in B2B markets: a TISM approach in the context of IT-based services Save
- Service Failure and Recovery in B2B Markets – A Morphological Analysis Save