David Winster Praveenraj

Employment

• Christ University Associate Professor
  2022 - Present
• Bannari Amman Institute of Technology Faculty
  2018 - Present

Education

• The American College MBA

Projects & Funding

Projects & funding information is unavailable.

Publications (11)

• Green Credit
  Impact of Market Sentiment on Green Valuations 2026 DOI: 10.4018/979-8-3373-8392-7.ch010
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• Ghost Kitchens Transforming the Culinary Landscape and Shaping the Future of Food Delivery
  Impact of AI and the Evolution of Future Ghost Kitchens 2025 DOI: 10.4018/979-8-3373-0432-8.ch007
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• Combating Evolving Threats
  Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions 2025 DOI: 10.4018/979-8-3693-7041-4.ch005
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• Can the Socially Responsible Investing (SRI) Index Perform Better than Market Funds? Evidence from the Indian Stock Market
  Pacific Business Review International 2024
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• Factor Influencing Consumers' Behavioural Intention towards the Adoption of Mobile Payment in Saudi Arabia
  Pacific Business Review International 2024
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• Role of Social Media in the Digital Transformation of Business
  Global Perspectives on Social Media Usage Within Governments 2023 DOI: 10.4018/978-1-6684-7450-1.ch004
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• A Study on Customer Delight in Banking
  Revista GEINTEC-Gestao Inovacao E Tecnologias 2021 DOI: 10.47059/REVISTAGEINTEC.V11I2.1770
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• Exploring Consumer Reviews for Men's Fashion Accessories in Online Purchase Platforms Using Sentiment Analysis
  Revista GEINTEC-Gestao Inovacao E Tecnologias 2021 DOI: 10.47059/REVISTAGEINTEC.V11I2.1704
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• IDENTIFYING THE INFLUENCING ATTRIBUTES FOR BRAND PREFERENCE IN SURFACE SANITIZERS – A STUDY USING CONJOINT ANALYSIS
  Open Science Framework 2021 DOI: 10.17605/OSF.IO/G85Q2
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• E-wallet – A technological revolution in digital India
  International Journal of Innovative Technology and Exploring Engineering 2019 DOI: 10.35940/ijitee.I8932.0981119
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