About

Andrea Thomas P., currently an Assistant Professor in the Department of Professional Studies at the School of Commerce, Finance, and Accountancy, is dedicated to fostering intellectual growth and development among graduate students. With a strong foundation in Consumer Behavior, having completed her Master's degree at Christ University, Andrea is now pursuing her doctoral degree. Her research interests lie at the intersection of Behavioral Economics, Consumer Psychology, and Marketing. Through her research, Andrea aims to contribute to both the academic and practical understanding of consumer decision-making, ultimately helping businesses and organizations better connect with their target audiences.

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Publications (3)