DN
Employment
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Government College Madapplly Associate Professor2011 - Present
Education
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Government College Madappally M.Com2002 - 2004
Projects & Funding
Projects & funding information is unavailable.
Publications (31)
- Commercialisation of new celebrations in Rural Kerala: The role of jewellers and textile businesses in shaping consumer spending and behaviour Save
- A Comparative Study of Start-Up Orientation among Commerce and Non-Commerce Students in Kerala Save
- NICHE E-COMMERCE AND THE TRANSFORMATION OF CONSUMPTION BEHAVIOUR AMONG SEMI-URBAN WOMEN: A FIELD INSIGHT FROM KERALA Save
- Adoption and Perception of CNG Auto Services: An Empirical Study on Economic, Environmental, and Service Dimensions Save
- Altruistic Consumption Behaviour: An Exploratory Study in Kerala Context Save
- Comparative Evaluation of General and Specific Dimensions of Service Quality in Public Bus Transport: Evidence from Kerala Save
- Moderation of Perceived Safety in Public Bus Transport on the Link: between Bus Route Time Design and Commuters' Intentions Save
- Sustainable Finance and Cleantech Entrepreneurship in India: Catalysts for a Low-Carbon and Inclusive Economy Save
- Adoption and Continued Use of AI Educational Tools: An Empirical Study among College Students Save
- Revolutionizing Education: A brief study on the impact of AI-Driven tools on teaching and learning behaviour Save