Pallavi Upadhyaya

Employment

• T A Pai Management Institute Associate Professor
  2022 - Present

Education

• Manipal University PhD
  2007 - 2012

Projects & Funding

Projects & funding information is unavailable.

Publications (21)

• Small-scale merchants’ acceptance of UPI payment apps: evidence from India
  Humanities and Social Sciences Communications 2026 DOI: 10.1057/s41599-026-08005-1
  +Save
• Barriers to small-scale merchants’ acceptance of bank-owned Unified Payment Interface payment apps
  Journal of Science and Technology Policy Management 2026 DOI: 10.1108/JSTPM-11-2025-0536
  +Save
• Are animated in-app banner ads intrusive? Examining the interplay of structural and semantic ad factors
  Journal of Research in Interactive Marketing 2025 DOI: 10.1108/JRIM-04-2024-0189
  +Save
• Does Negative Online Review Matter? An Investigation of Travel Consumers
  International Journal of Consumer Studies 2025 DOI: 10.1111/ijcs.70043
  +Save
• What makes an online review credible? A systematic review of the literature and future research directions
  Management Review Quarterly 2024 DOI: 10.1007/s11301-022-00312-6
  +Save
• In-app advertising: a systematic literature review and implications for future research
  Spanish Journal of Marketing - ESIC 2023 DOI: 10.1108/sjme-05-2022-0120
  +Save
• End-user satisfaction of technology-enabled assessment in higher education: A coping theory perspective
  Education and Information Technologies 2021 DOI: 10.1007/s10639-020-10401-2
  +Save
• Impact of technostress on academic productivity of university students
  Education and Information Technologies 2021 DOI: 10.1007/s10639-020-10319-9
  +Save
• Intention and barriers to use MOOCs: An investigation among the post graduate students in India
  Education and Information Technologies 2020 DOI: 10.1007/s10639-020-10215-2
  +Save
• Management research outcome: a comparative assessment of BRICS nations
  Studies in Higher Education 2019 DOI: 10.1080/03075079.2018.1455083
  +Save