0000-0003-4563-3656 Employment
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Publications (5)
- From Automation to Co-creation: A Systematic Review of Generative and Predictive AI in Advertising and Its Implications in Education Save
- Prioritizing Factors of Panic Buying Behaviour: A Neutrosophic Analytical Approach Save
- Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category Save
- Green Dimensions, Environment Orientation and Size: Impact Assessment on Operational Performance of Manufacturing Firms Save
- Consumption of OTT Media Streaming in COVID-19 Lockdown: Insights from PLS Analysis Save