Yaja Millo

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Publications (6)

• Understanding Tourists' Environmental Behavior Through the Lens of Willingness to Change and Motivational Factors
  International Journal of Consumer Studies 2026 DOI: 10.1111/ijcs.70172
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• Informed local communities act as catalysts for tourism development: Evidence from rural India
  Tourism and hospitality management 2024 DOI: 10.20867/thm.30.1.3
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• Negative perception of the local community towards tourism development
  Tourism and hospitality management 2024 DOI: 10.20867/thm.30.1.2
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• Is homestay service an ideal business opportunity for women?
  International Social Science Journal 2023
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• Barriers to tourism participation: A case of first‐generation local community service providers
  International Social Science Journal 2023 DOI: 10.1111/issj.12390
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• An empirical study of marketing of SMEs in the tourism sector
  Small Enterprise Research 2021 DOI: 10.1080/13215906.2021.1962396
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