Johnson Clement

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Publications (7)

• Generative AI advertisements and Human–AI collaboration: The role of humans as gatekeepers of humanity
  Journal of Retailing and Consumer Services 2025 23 citations DOI: 10.1016/j.jretconser.2025.104381
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• Investigating brand loyalty in mobile payment apps: the impact of cognitive and app-level factors
  Journal of Financial Services Marketing 2025 3 citations DOI: 10.1057/s41264-025-00311-0
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• Marketing Outcomes and Shareholder Value: A Review and Research Agenda
  International Journal of Market Research 2025 4 citations DOI: 10.1177/14707853241277346
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• Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity
  Journal of Current Issues and Research in Advertising 2024 7 citations DOI: 10.1080/10641734.2024.2310051
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• The Challenges and Flaws of Interpreting Results with Statistical Signifi cance Moving beyond Tradition
  Economic and Political Weekly 2023
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• Crude oil price and government effectiveness: The determinants of corruption in oil abundant states
  Journal of Public Affairs 2022 4 citations DOI: 10.1002/pa.2767
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• Impact of Crude Oil Price on the Political Environment of Crude Oil Consuming Countries
  SSRN 2020 0 citations DOI: 10.2139/ssrn.3649985
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