Shubhda Arora
City, University of London, Mudra Institute of Communications Ahmedabad
About
Shubhda Arora is a Senior Lecturer in Strategic Communication at City St George’s, University of London. With over a decade of teaching and research experience across multiple cultural and academic contexts, she has held full-time and visiting positions at management institutions in India, such as the Indian Institute of Management at Lucknow, Kozhikode, Jammu, and Ahmedabad, Great Lakes Institute of Management, as well as universities such as FLAME, India and Freie Universität, Berlin. In the past, she has contributed to curriculum development, led corporate communication and media relations initiatives, as well as equality, diversity, and inclusion (EDI) initiatives, and worked extensively on managerial and strategic communication in the business and public sectors.
Her research focuses on organisational inclusivity, invisible inequalities, and crisis communication, particularly in disaster and environmental contexts. She was a guest researcher at the Freie Universität, Berlin, and a visiting scholar at Universidad de Chile, Santiago.
Employment
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City, University of London Senior Lecturer
Education
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Mudra Institute of Communications Ahmedabad Doctoral Programme
Projects & Funding
Projects & funding information is unavailable.
Publications (23)
- Dehumanized by Design: Decoding the Emotional Impact of AI in Recruitment on Employer Branding Save
- Intersectional Inequalities and Invisibilization in Organizations: The Case of Indian Beauty and Wellness Services Save
- Figure of the Domestic Worker in “Maid in Heaven”: Study of Digital Untouchability in Contemporary Media Save
- Trans*(gressive) Failures: Cis-heteronormative Gaze in OTT Media Save
- ‘Seeking a break from home’: investigating women’s college experiences in rural Mewat, India Save
- Media Narratives and the COVID-19 Pandemic Save
- Death of a Movement? Save
- Intersectional vulnerability in post‐disaster contexts: lived experiences of Dalit women after the Nepal earthquake, 2015 Save
- Post-disaster communities on social media: citizen participation in crisis communication after the Nepal earthquake, 2015 Save
- Contemporary Challenges to Entertainment-Education: Health Narratives from the Hindi Language Show ‘Mai Kuch Bhi Kar Sakti Hoon’ Save