Liya Peter

Employment

• St. Paul's College, Kalamassery Assistant Professor
  2024 - Present
• Sacred Heart College Assistant Professor
  2022 - 2024
• Aquinas College Assistant Professor
  2016 - 2018

Education

• St. Albert's College M.Com
  2014 - 2016
• St. Teresa's College B.Com
  2010 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Exploring the Confounding Effect of Gender and Discipline on Attitudes and Intentions in Sustainable Entrepreneurship
  Vesper Journal 2025
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• Beyond the Hype: Social Media Marketing and Purchase Intention in the Indian Cosmetic Industry
  Journal of Digital Marketing and Communication 2025 DOI: https://doi.org/10.53623/jdmc.v5i2.834
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• Digital Persuasion or Digital Exploitation? Understanding the impacts of FOMO Marketing on Gen Z Consumer Behaviour
  RESEARCH REVIEW International Journal of Multidisciplinary 2025 DOI: 10.31305/rrijm.2025.v10.n10.010
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• Exploring Service Quality and Sustainable Commuter Intentions in Kochi Water Metro
  Revista Review Index Journal of Multidisciplinary 2025 DOI: 10.31305/rrijm2025.v05.n03.006
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• From Confidence to Action: How Financial Self-Efficacy and Risk Tolerance Influence Investment Behaviour
  International Journal of Indian Psychology 2025 DOI: DOI: 10.25215/1303.178
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• Contours of Financial Planning for Post Retirement A Study Among the Women IT Professionals in Kerala
  Kerala University of Fisheries and Ocean Studies 2022 DOI: 10.13140/RG.2.2.28662.46408
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• ROLE OF RETIREMENT SELF-EFFICACY IN EXPLAINING RETIREMENT PLANNING
  PalArch's Journal of Archaeology of Egypt/Egyptology 2021
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• Self-efficacy perspective on retirement preparedness
  Journal of Retirement 2021 DOI: 10.3905/JOR.2021.1.086
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• Financial Literacy and Personal Financial Planning Among Young Employees
  Solid State Technology 2020
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