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Gautam Bapat

Dr Vishwanath Karad MIT World Peace University, MIT World Peace University

ORCID iD 0000-0003-4673-6091
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About

Dr. Gautam Bapat is an accomplished academician, administrator, and researcher currently serving as Associate Dean – Academics and Associate Professor of Marketing at the School of Business, MIT World Peace University, Pune. With a career spanning over a decade, he has held leadership roles including Program Director and Head of School, shaping undergraduate and postgraduate business programs. His academic philosophy blends industry relevance with academic rigor, and he has played a vital role in faculty development, curriculum design, and institutional benchmarking. His initiatives have significantly contributed to the university’s recognition as a center for progressive management education.

Dr. Bapat holds a Ph.D. in Management with a specialization in digital marketing strategies for student recruitment, an FDP certification from IIM Ahmedabad, an MMS in Marketing, and degrees in Computer Applications and Zoology. This interdisciplinary background equips him with a unique lens to explore emerging areas at the intersection of technology, education, and marketing. His teaching repertoire spans subjects such as Marketing Strategy, Branding, Consumer Behavior, and Digital Transformation. Passionate about experiential learning and innovation, he has mentored numerous student research projects and startup initiatives while promoting a culture of research-driven pedagogy in business education.

An active researcher and innovator, Dr. Bapat has published over 40+ research publications in reputed national and international journals and presented at global conferences. His research explores digital engagement, AI-enabled branding, higher education marketing, and consumer psychology. He is also the author of textbooks across management and IT disciplines and serves as a reviewer for journals such as the International Journal of Educational Management. With five patents to his name, including innovations in IoT and credit-based social service systems, he is committed to applied research that bridges theory and practical impact in business and society. Currently pursuing PostDoc with Dr. D. Y Patil Education and Research Foundation (DYPERF) and Dr. D. Y. Patil Institute of Management Studies (DYPIMS), India in collaboration with McCoy College of Business, Texas State University, USA.

Dr. Bapat has received multiple awards including the Ideal Teacher Award, Highly Commended Paper Award at IRSSM, and Best Paper Awards from IIM Ahmedabad and Warsaw University of Life Sciences. A regular speaker at academic and industry forums, he is known for his engaging delivery and interdisciplinary insights. His work on AI in marketing, digital adoption, and sustainable consumer behavior has positioned him as a thought leader in contemporary business education. Through his roles in academic leadership and scholarly engagement, he continues to champion innovation, academic excellence, and socially impactful research in the evolving global business landscape.

Employment

  • Dr Vishwanath Karad MIT World Peace University Associate Professor
    2008 - Present

Education

  • MIT World Peace University PhD

Projects & Funding

Projects & funding information is unavailable.

Publications (55)