Dr. Preeti Narwal

Employment

• Indian Institute of Management Kashipur Assistant Professor
  2020 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Thinking or delegating? The role of epistemic motivation and goal congruence in consumer responses to uncertainty marketing
  European Journal of Marketing 2026 DOI: 10.1108/EJM-09-2025-0775
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• Mystery That Sells: Using Uncertainty to Spark Sustainable Consumption
  Psychology & Marketing 2026 DOI: 10.1002/mar.70096
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• Fairness Perceptions, Happiness, and Behavioral Intentions in Trade Fairs: An Investigation from the Relational Model of Justice
  Journal of Business-to-Business Marketing 2024 DOI: 10.1080/1051712X.2024.2349090
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• Individual differences and moral disengagement in Pay-What-You-Want pricing
  Journal of Business Research 2022 DOI: 10.1016/j.jbusres.2022.05.029
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• Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW)
  Asia Pacific Journal of Marketing and Logistics 2022 DOI: 10.1108/APJML-04-2020-0204
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• Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing
  Journal of Business Ethics 2022 DOI: 10.1007/s10551-021-04782-8
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• Towards a new price discrimination strategy
  Asia Pacific Journal of Marketing and Logistics 2019 DOI: 10.1108/apjml-01-2019-0037
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• How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews
  Journal of Retailing and Consumer Services 2019 DOI: 10.1016/j.jretconser.2019.101924
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• Investigating relative impact of reference prices on customers’ price evaluation in absence of posted prices: a case of Pay-What-You-Want (PWYW) pricing
  Journal of Revenue and Pricing Management 2019 DOI: 10.1057/s41272-019-00198-2
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• How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing
  Journal of Consumer Marketing 2019 DOI: 10.1108/JCM-05-2018-2677
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