DP
Prasant Kumar Pandey
Lal Bahadur Shastri Institute of Management, GL Bajaj Institute of Technology and Management, Atal Bihari Vajpayee Indian Institute of Information Technology and Management
0000-0003-4707-9847
Employment
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Lal Bahadur Shastri Institute of Management Assistant Professor2025 - Present
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GL Bajaj Institute of Technology and Management Assistant Professor2024 - 2025
Education
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Atal Bihari Vajpayee Indian Institute of Information Technology and Management PhD2020 - 2024
Projects & Funding
Projects & funding information is unavailable.
Publications (12)
- Enhancing tourism with virtual reality: a study on adoption drivers and user willingness Save
- From reels to returns: the influence of female financial influencers on investment decisions Save
- Investigating the linkages between brand attributes, self-image congruence and cause-related marketing purchase intention in the fashion industry Save
- Beyond adoption: a stressor-strain-outcome analysis of electric vehicle discontinuance in emerging markets Save
- The dark side of metaverse tourism: exploring how resistance barriers and FOMO shape attitude and discontinuance behavior Save
- Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement Save
- Enhancing Customer Purchase Intention Using Cause-Related Marketing: A Study of the Indian Pharmaceutical Sector Save
- Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach Save
- Mapping the Research Pattern of Cause-related Marketing: A Bibliometric Analysis of Publications during 2000-2020 Save
- The measurement model of novelty, memorable tourism experience and revisit intention in tourists Save