0000-0003-4729-6964 About
Dr. Piali Haldar earned her MBA from the Institute of Rural Management Anand and completed her PhD at Birla Institute of Technology, Mesra. Her core areas of specialization include rural marketing, rural development, branding strategy, and consumer behaviour. With over 20 years of experience in academia and research, she has published extensively in renowned journals listed in ABDC and Scopus. She has authored one textbook on Marketing and edited three academic books. Dr. Haldar has presented her research at numerous national and international conferences and has contributed more than 50 papers to reputed journals, edited volumes, and conference proceedings.
Employment
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Brainware University Associate Professor2023 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (18)
- A3 Model in Indian Higher Education Save
- An Exploratory Qualitative Thematic Analysis of Workforce Transformation and Human–Machine Synergy Save
- Examining Cultural Identity Tensions in Contemporary Brand Strategy Save
- An Integrated SOR–TAM Framework Using PLS-SEM Evidence for AI-Driven Climate Action in India Save
- A Political–Behavioural Structural Model of Surveillance in Digital Marketing Save
- A Cyber–Physical–Human Digital Twin–Blockchain Framework for Continuous Clinical Intelligence Save
- Smart Tourism Infrastructure and Security Challenges Save
- Scrolling Into Numbness Save
- A TOE–RBV–Endogenous Growth Framework for AI-Driven Economic Transformation Save
- Reimagining Indigenous Knowledge Systems in the Age of AI Save