Charunayan Kamath

About

Leveraging a unique blend of expertise in Biotechnology and Business Administration, I am currently immersed in doctoral research within the dynamic realm of Marketing, with a focus on Advertising.
I bring a fresh perspective to the intersection of consumer behavior, market trends, and cutting-edge advertising techniques. Throughout my academic journey, I've consistently sought to bridge the gap between science and business, recognizing the immense potential for innovation and impact when these disciplines converge.
My research interests lie in exploring the nuanced intricacies of advertising to unearth insights that drive real-world marketing strategies. As a forward-thinking scholar, I am driven by a deep-seated curiosity to understand how evolving technologies, cultural shifts, and consumer preferences shape the advertising landscape, and how businesses can adapt and thrive in this ever-changing environment.

Employment

• Christ University

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Internet memes and social media marketing: a review of theories
  Online Information Review 2025 DOI: 10.1108/OIR-11-2023-0584
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• Social Media Marketing: The Past, Present and Future
  International Journal of Information Science and Management (IJISM) 2024
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• Research trends in memes: insights from bibliometric analysis
  Information Discovery and Delivery 2024 DOI: 10.1108/idd-07-2023-0069
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• Ad generation modalities and response to in-app advertising – an experimental study
  Global Knowledge, Memory and Communication 2024 DOI: 10.1108/GKMC-04-2024-0245
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• Social Media Marketing: The Past, Present and Future
  International Journal of Information Science and Management 2024 DOI: 10.22034/ijism.2024.2020000.1362
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• Emergence in Biopharmaceuticals: The Role of Gedunin and Nimbin from Azadirachta indica as a potential cure for SARS CoV-2 and other viral diseases
  2021 DOI: 10.31219/osf.io/wtvm3
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• Influence of Solar Minimum on Cosmic Ray Flux, Mutations in viruses and Pandemics like COVID-19
  2020 DOI: 10.31219/osf.io/puqvz
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• Influence of Solar Minimum on Cosmic Ray Flux, Mutations in viruses and Pandemics Like COVID-19
  SSRN Electronic Journal 2020 DOI: 10.2139/ssrn.3593151
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• Antimicrobial properties of natural Ayurvedic massage oils from Kerala, the land of spices in India
  Der Pharmacia Lettre 2016
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