TOLGA KAYA

Employment

• İstanbul Teknik Üniversitesi Professor
  2005 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (58)

• A Text Mining Procedure for Recognizing the Awareness of Industry 4.0 and Digitalization Perceptions in Construction Industry
  2024 DOI: 10.1007/978-3-031-67195-1_6
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• A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign
  Journal of Marketing Analytics 2024 DOI: 10.1057/s41270-023-00254-2
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• Marketing Campaign Management Using Machine Learning Techniques: An Uplift Modeling Approach
  2022 DOI: 10.1007/978-3-031-09176-6_17
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• A Supervised Learning Approach to Store Choice Behavior Modeling Using Consumer Panel Metrics
  2022 DOI: 10.1007/978-3-031-09176-6_20
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• Customer Churn Prediction in FMCG Sector Using Machine Learning Applications
  2021 DOI: 10.1007/978-3-030-80847-1_6
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• Basket Patterns in Turkey: A Clustering of FMCG Baskets Using Consumer Panel Data
  International Conference on Intelligent and Fuzzy Systems 2020
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• Click Prediction in Digital Advertisements: A Fuzzy Approach to Model Selection
  International Conference on Intelligent and Fuzzy Systems 2020
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• Container Terminal Workload Modeling Using Machine Learning Techniques
  International Conference on Intelligent and Fuzzy Systems 2020 DOI: 10.1007/978-3-030-51156-2_134
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• Exploration of the Waves of Feminism Using Sentiment Based Text Mining Techniques
  International Conference on Intelligent and Fuzzy Systems 2020
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• Influencer Identification System Design Using Machine Learning Techniques
  International Conference on Intelligent and Fuzzy Systems 2020
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