Muhammad Zafar Yaqub
Research areas: Business, Management and Accounting · Marketing · Innovation and Knowledge Management · Environmental Sustainability in Business · Customer Service Quality and Loyalty
About
I am a 360-degree academician with a profound, comparable focus on research, teaching, program development, and external linkages. I earned my Ph.D. (Strategic Management) from the University of Vienna, Austria. Earlier, I earned my MBA (with distinction), M.A. (Economics), and M.A. (Political Science) from reputable institutions. In addition to KAU, I have adjunct associations with the University of Vienna, Elite Innovation College Cambridge, the University of Applied Sciences, and Al-Faisal University. I have published more than 100 papers in WOS/Scopus-indexed journals (68 Q1s), with a cumulative impact factor of 535 and a CiteScore of 1130. I have served as Lead Guest Editor/Co-Editor for Special Issues in Industrial Marketing Management, European Journal of International Management, and Managerial & Decision Economics. I have been a member of eminent scholarly bodies, including SMS, AIB, BAM, ANZAM, and EMNET.
Employment
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Education
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