Wendrila Biswas

Employment

• Haldia Institute of Technology assistant professor
  2013 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• How Does FoMO Boost the Usage of Mobile Payment Apps? Developing a Conceptual Model Using Causality Orientation Theory
  Prabandhan: Indian Journal of Management 2026 DOI: 10.17010/pijom/2026/v19i1/175038
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• A Study on Use of Wearable Sensors to Empower Personalized Healthcare
  2026 DOI: 10.1007/978-3-032-06671-8_46
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• Enhancing Consumer Decision Satisfaction in Agricultural Product Retailing Through IoT
  2026 DOI: 10.1007/978-981-96-7496-1_23
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• Prompt-to-Purchase : Leveraging Generative AI to Revolutionize E-Tail (Electronic – Retail) Customer Engagement
  Indian Journal of Marketing 2025 DOI: 10.17010/ijom/2025/v55/i12/175246
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• Marching toward “heart work”: Connecting in new ways to thrive amidst COVID‐19 crisis
  Conflict Resolution Quarterly 2021 DOI: 10.1002/crq.21313
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• Impact of organizational values, compassion, and well - Being on industrial disputes: An empirical study
  Prabandhan: Indian Journal of Management 2019 DOI: 10.17010/pijom/2019/v12i1/141427
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• The impact of social networking sites on college students: A survey study in West Bengal
  Indian Journal of Marketing 2018 DOI: 10.17010/ijom/2018/v48/i8/130536
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