Shiksha Singh Kushwah

Employment

Employment history is unavailable.

Education

• Indian Institute of Technology Delhi Department of Management Studies PhD
  2015 - 2019

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Customer Experience in Service Research: A Systematic Literature Review and Future Research Agenda
  IIM Kozhikode Society & Management Review 2026 DOI: 10.1177/22779752261468919
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• Metaverse in marketing research: an overview and future research directions
  Progress in Artificial Intelligence 2025 DOI: 10.1007/s13748-025-00375-y
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• Prioritizing Solutions to Overcome Remanufacturing Barriers to Implement Circular Economy in the Indian Automobile Sector
  Circular Economy and Sustainability 2025 DOI: 10.1007/s43615-025-00659-4
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• Viral marketing: a systematic literature review and future research agenda
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-08-2023-0394
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• The “what” and “why” of fake news: an in-depth qualitative investigation of young consumers
  Qualitative Market Research: An International Journal 2025 DOI: 10.1108/QMR-07-2023-0093
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• Mapping the Theory of Consumption Values: A Systematic Review Using the TCCM Approach
  Journal of Consumer Behaviour 2025 DOI: 10.1002/cb.2434
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• An empirical investigation of household's waste separation intention: A dual-factor theory perspective
  Journal of Environmental Management 2023 DOI: 10.1016/j.jenvman.2022.117109
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• Determinants of organic food consumption. A systematic literature review on motives and barriers
  Appetite 2019 DOI: 10.1016/j.appet.2019.104402
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• Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour
  Food Quality and Preference 2019 DOI: 10.1016/j.foodqual.2019.04.003
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• The impact of culture on consumer’s perception of brand identity
  Journal of Islamic Marketing 2019 DOI: 10.1108/jima-12-2017-0146
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