Pinnika Syam Yadav

Employment

Employment history is unavailable.

Education

• Lovely Professional University Phd
  2019 - 2022

Projects & Funding

Projects & funding information is unavailable.

Publications (22)

• Continuity and Change in the Academic Profession
  2026 DOI: 10.4018/979-8-3373-8525-9.ch001
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• Sustainable Supply Chains in the AI and ESG Era: A Systematic Literature Review
  2026 DOI: 10.2139/ssrn.7230146
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• Unmasking Greenwashing and Building Social Trust: Role of Social Media Influencer
  Eco Illusions 2026 DOI: 10.1108/978-1-83662-782-120261009
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• Exploring Narrative Constructions of Market Sentiment
  2026 DOI: 10.4018/979-8-3373-4566-6.ch011
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• Green by Design AI in Fashion Retail and the Rise of the Conscious Consumer
  2026 DOI: 10.4018/979-8-3373-5525-2.ch001
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• Navigating the Nexus
  2026 DOI: 10.4018/979-8-3373-6950-1.ch005
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• Does Political Marketing Require Customer Value? Conceptualization, Dimensions, and Research Agenda
  Modern Political Marketing and Relational Capital 2026 DOI: 10.1108/978-1-83708-712-920261003
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• The Happiness Loop: Circular Business Models Enhancing Customer Satisfaction and Empowering Employees Through Ownership
  Circular Happiness 2026 DOI: 10.1108/978-1-80592-907-920261010
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• Ethics, Identity, and Inclusion in a Changing Consumer Landscape via the Fabric of Responsibility
  2026 DOI: 10.4018/979-8-3373-7452-9.ch008
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• Generative AI and the Future of Cyber Threats
  2026 DOI: 10.4018/979-8-3373-7852-7.ch005
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