Employment
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Tamil Nadu Agricultural University Ph.D. Scholar
Education
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Publications (10)
- Understanding the Premium Value of Tradition: Why are Consumers Willing to Pay More for Traditional Rice? Save
- Understanding Consumers Purchase Intention Toward Cloud Kitchen Foods: An Application of the Theory of Consumption Values Save
- INNOVATIONS IN FOOD PACKAGING: A SYSTEMATIC LITERATURE REVIEW ON MATERIALS, TECHNOLOGIES, AND CONSUMER ADOPTION Save
- From Detection to Prediction: Next-Gen Tech for Food Safety and Quality Management Save
- Consumers attitude and repurchase intention towards convenience foods among Gen-Z Save
- Agritourism and rural livelihood sustainability: A systematic literature review Save
- Brand competitiveness and consumer preference towards milk and milk-based products Multi-Dimensional Scaling (MDS) Save
- Farmers Perception Towards Branded Crop Protection Chemicals (CPC) in Tamil Nadu Save
- Petals to Profit: Value Chain Analysis of Jasmine and Tuberose in Tamil Nadu Save
- Exploring the factors influencing farmers' purchase behavior towards submersible pumps: A PLS-structural equation modeling study in Coimbatore district Save