Yaxin WEI

Employment

• Cangzhou Normal University professor
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (1)

• The impact of content marketing on consumer purchase intention on TikTok
  Asia Pacific Journal of Marketing and Logistics 2025 DOI: 10.1108/APJML-09-2024-1259
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