GURVEEN KAUR

Employment

• Netaji Subhas University of Technology

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Cross-platform Analysis of Customer Brand Engagement with Fashion Brands: A Multi-group Perspective
  FIIB Business Review 2025 DOI: 10.1177/23197145251317576
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• Customer engagement: a systematic review and future research agenda
  International Journal of Internet Marketing and Advertising 2023 DOI: 10.1504/ijima.2023.129659
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• Seventeen years of customer engagement research: a bibliometric and network analysis
  International Journal of Bibliometrics in Business and Management 2023 DOI: 10.1504/ijbbm.2023.137594
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