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Dr. Valavadra Sahu

Sambalpur University, NBFC-MFI, Gangadhar Meher University, National Innovation and Foundation, Bhubaneswar

ORCID iD 0009-0001-1833-2113
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About

Dr. Valavadra Sahu is an Assistant Professor in Marketing at Astha School of Business Management, Bhubaneswar, India. He has successfully completed his Ph.D. in Management from the Department of Business Administration, Sambalpur University(2025), marking a significant milestone in his academic and research journey. His doctoral research reflects his commitment to advancing knowledge in the field of management, particularly in the areas of marketing, consumer behaviour, and emerging business practices.

Dr. Sahu’s research interests include, marketing management, consumer behaviour, digital marketing, entrepreneurship, sustainability, innovation management, and contemporary issues in business strategy. His scholarly work focuses on understanding changing consumer dynamics, the influence of digital transformation on marketing practices, and the role of sustainable approaches in shaping modern business environments.
He has contributed significantly to the academic community through his research publications in reputed journals. His research articles have been published in internationally recognized journals, including Entrepreneurship and Sustainability Issues, Academic Review, Sustainability, and the European Journal of Sustainable Development. His publications reflect his interest in exploring interdisciplinary perspectives at the intersection of management, sustainability, entrepreneurship, and responsible business practices. He has also contributed to knowledge creation through academic writing and has authored a book focusing on the relationship between consumer behaviour and digital marketing.

Dr. Sahu has also been actively involved in research and innovation activities, with intellectual property contributions recognized through The Patent Office, Government of India. His engagement with innovation and applied research demonstrates his commitment to translating academic knowledge into practical solutions and meaningful contributions to society.
Throughout his academic career, Dr. Sahu has actively participated in National and international conferences, presenting research papers and engaging with scholars, researchers, and professionals from diverse academic and industry backgrounds. His participation in international conferences has provided valuable opportunities for knowledge exchange, research collaboration, and exposure to emerging trends in management and business studies.

Dr. Sahu possesses a diverse interdisciplinary background combining business, law, and management. His professional journey includes an internship at the, Odisha Human Rights Commission (OHRC), Bhubaneswar,, where he gained insights into legal frameworks and human rights perspectives. He also completed an internship at the National Innovation Foundation (NIF), Bhubaneswar, which developed his interest in grassroots innovation management and the role of innovation in social development.
In addition to his academic experience, Dr. Sahu has valuable industry exposure through his role as an Assistant Branch Manager in a microfinance institution, where he developed expertise in leadership, operational management, financial inclusion, and community empowerment. This practical experience has strengthened his ability to connect management theories with real-world business challenges.

As an academician, Dr Sahu is passionate about teaching, mentoring students, and conducting impactful research that contributes to the advancement of management knowledge. His teaching and research philosophy emphasises interdisciplinary learning, practical applications, sustainability-orientated thinking, and the development of future business leaders.

Through his continuous engagement in teaching, research, publications, innovation, and academic collaborations, Dr. Sahu aims to make meaningful contributions to the fields of marketing, management education, entrepreneurship, sustainability, and digital transformation at national and international levels.

Employment

  • Sambalpur University Doctoral Research Scholar
    2021 - 2025
  • NBFC-MFI Area Manager
    2019 - 2020
  • National Innovation and Foundation, Bhubaneswar Research Assistant/Field Investigator
    2018 - 2019
  • Odisha Human Rights commission(OHRC) Intern
    2017 - 2017
  • Astha School of management Assistant Professor
    ? - 2026

Education

  • Sambalpur University Ph.D
    2022 - 2025
  • Gangadhar Meher University DATA ANALYTICS
    2022 - 2023
  • Sambalpur University M.Phil (Marketing)
    2021 - 2022
  • Sambalpur University MBA (Agri-Business Management)
    2017 - 2019
  • Sambalpur University B.B.A.LL.B
    2012 - 2017

Projects & Funding

Projects & funding information is unavailable.

Publications (11)