SHANTHI VENKATESH

About

Professor of Marketing, Loyola Institute of Business Administration, Chennai, India

Employment

• LOYOLA INSTITUTE OF BUSINESS ADMINISTRATION Professor of Marketing
  2013 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Green Branding
  2025 1 citation DOI: 10.4018/979-8-3373-6202-1.ch005
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• Ethical Challenges in AI Marketing
  2025 1 citation DOI: 10.4018/979-8-3373-3476-9.ch010
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• Unveiling the influence of Social Media and Email Campaign of Healthcare services and its perception: Exploring the mediating roles of patient testimonials and trustworthiness
  2024 2 citations DOI: 10.2991/978-94-6463-374-0_13
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• Customer Knowledge Management (CKM): Perspectives & Practices
  KMICE - KNOWLEDGE MANAGEMENT INTERNATIONAL CONFERENCE, - TRANSFERRING, MANAGING AND MAINTAINING KNOWLEDGE FOR NATION CAPACITY DEVELOPMENT 2008
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• Novel obfuscation algorithms for software security
  SERP: PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON SOFTWARE ENGINEERING RESEARCH AND PRACTICE, VOLS 1 AND 2 2005
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• Validating portability of STEP-NC tool center programming
  ASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference 2005 16 citations DOI: 10.1115/DETC2005-84870
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• Wave attenuation and natural dispersion in a thick oil slick
  WATER RESOURCES ENGINEERING, VOLS 1 AND 2 1995
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