MALLIKHARJUNA RAO JITTA

Employment

• GITAM University Research scholor
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Applications of Classical, Pairwise, and Hierarchical MCDM Techniques in Marketing Management
  2025 DOI: 10.4018/979-8-3693-9122-8.ch003
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• A Six-Decade Bibliometric Analysis of Market Orientation in the Steel Industry
  Electronic Green Journal 2025 DOI: 10.5070/G3.39638
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• Market orientation and Steel firms' performance: A mixed-method study from India
  Multidisciplinary Science Journal 2024 DOI: 10.31893/multiscience.2025176
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• Ethical AI and Decision-Making in Management Leadership
  2024 DOI: 10.4018/979-8-3693-4147-6.ch009
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• Influencer Marketing in the Age of Metaverse
  2024 DOI: 10.4018/979-8-3693-4167-4.ch008
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• An evaluation of suppliers' perception of the effectiveness of procurement system in the steel sector
  Multidisciplinary Science Journal 2024 DOI: 10.31893/multiscience.2024081
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• Executives' perceptions of the steel industry's materials management system effectiveness
  Multidisciplinary Science Journal 2024 DOI: 10.31893/multiscience.2024127
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