Purva Agarwal

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Publications (3)

• Measuring sustainability-oriented consumption values: developing and validating a scale
  Purva Agarwal, Divesh Kumar, Rajesh Katiyar
  Journal of Consumer Marketing 2026 DOI: 10.1108/JCM-09-2025-8318
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• A Multi-Theoretical Framework for Understanding the Role of Influencer Traits in Shaping Sustainable Purchase Intentions
  Purva Agarwal, Divesh Kumar, Rajesh Katiyar
  Review of Marketing Science 2026 DOI: 10.1515/roms-2025-0122
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• Antecedents of Continuous Purchase Behavior for Sustainable Products: An Integrated Conceptual Framework and Review
  Purva Agarwal, Divesh Kumar, Rajesh Katiyar
  Journal of Consumer Behaviour 2025 DOI: 10.1002/cb.2487
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