PC

Prasenjit Chakrabarty

Techno Main Salt Lake, Kolkata, Dr K N Modi University, Bharatiya Vidya Bhavan, Jadavpur University

ORCID iD 0009-0001-9433-580X
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About

I bring over 25 years of experience in industry, entrepreneurship, and academia. I have a PhD in marketing management and am a chemical engineer from Jadavpur University and hold a PGDMS from S.P. Jain Institute of Management & Research. I am also an executive alumnus of Purdue University.

PhD thesis: Digital Marketing: An Analytical Study of India's Software-as-a-Service (SAAS) Industry
Duration: September 2022 to April 2026. UGC Registration No. 180922051- Dr K. N. Modi University, RJ, India.

I spent over a decade in P&L leadership roles with Beam Suntory, Carlsberg, Berger Paints, and Asian Paints. I led plant turnarounds, SAP rollouts, and AI–IoT integration, managing large teams and complex operations.

Post-pandemic, I moved into sales, marketing, and business development. I built pipelines, improved conversions, and worked closely on customer success and retention. In 2021, I founded Parallox Soft Pvt. Ltd., delivering data-driven marketing solutions across sectors.

As an academic at Techno India Group, I have mentored 1,800+ students. I teach marketing research methods, operations research and operations management, data analytics, and marketing analytics, linking theory with real-world practice. I primarily teach postgraduate and graduate technology and business students.

As an MoFPI-certified master trainer, we have trained over 65 government district officials and SME business owners in West Bengal on the PMFME scheme (Pradhan Mantri Formalisation of Micro Small & Medium Enterprises) for the packaged food industry. As MCA-certified independent directors, we have worked with small businesses to convert ideas to product-market fit and early traction. I have been selected as a lifetime Fellow of the Institute of Directors, UK.

I have published 27+ papers in SCOPUS, WoS, ABDC, and IEEE-indexed journals and reviewed work as a peer reviewer with top journals [like the Journal of Retailing and Consumer Services]. Univ. of Sussex, together with RAND corporation and the Govt. of UK, is doing a Metascience Novelty Challenge. I had been invited to review 2 articles on 'Sales Funnel, Marketing Mix, and AIDA' by me, which I had done.

Employment

  • Techno Main Salt Lake, Kolkata

Education

  • Dr K N Modi University Ph.D- Management
    2022 - 2026
  • Bharatiya Vidya Bhavan Post Graduate Diploma in Management (Equivalent to MBA)
    1993 - 1995
  • Jadavpur University Bachelor of Chemical Engineering
    1988 - 1992

Projects & Funding

Projects & funding information is unavailable.

Publications (25)